Conversation

Everything interesting begins in the “unimportant and not urgent” quadrant. Eliminating it is the dumbest thing you can do and the worst advice Covey gave.
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If it is seeds, it is of the magic beans variety in jack and the beanstalk. You’re not betting on rational expectations of future returns but making things interestingly weird in ways that might subvert your notions of value (importance) altogether. Static importance is religion.
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