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And the idea that all culture is a LARP is a fairly weak tautology. Cf. Homo Ludens etc. which I suspect you're aware of. There is a huge diversity of types of false consciousness, and isolationalist cults are a very distinct species.
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I mean, yeah, there's a shallow folk theory that's been around for decades that the best way to manage a business is to make it a cult (Salesforce for eg), but to actually apply the idea, you kinda have to get past the too-literal version and think it through skeptically.
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