Substack has really crept into my life. Didn’t realize I was on so many (90% free). Also, about 30% friends, 70% strangers.
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The best of substack is so vastly superior to old-media op-ed comparable, it’s not even funny. The interesting difference from RSS reader era is how much more it’s driven by existing social media relationships rather than search or platform recommendations.
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That said this aggregator platform condition feels unstable. It’s either going to end up much more centralized (like a single financial relationship with substack and a token economy within, like amazon’s new Vella model, or go supernova into a non-platform federated thing.
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How many bylined and staff writers do you read in a typical old media bundled publication?
I’m guessing my unbundle is getting close to NYT.
Rebundle pressures are increasing.
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I’m guessing at some point substack will offer a way to turn all your subs into a single email daily/weekly digest. As a reader, I’d like that. As a writer, I go 🧐
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Web-based readers are sort of a non-aggressive bleed-off. Email inbox is the battleground.

