when you drop something on the floor, and you feel like you know exactly where it would be based on the sound, but it actually ended up like 6 feet away from that spot
A combination of: necessity (social pressure) to have a take on the topic, topic being highly controversial, topic being very complex. A no-win scenario.
(inspired by some of the current events)
The process of changing the narrative of your identity.
For example from an ambitious professional to a free spirited musician. Or a Mormon to a progressive.
Reinventing personal brand exists, but it feels too corporate and externally focused.
Identity rewrite?
Tactic of founding a ludicrous conspiracy theory to inoculate against a related idea.
Eg:
-Space alien ufo narrative hides military R&D details
-Pizzagate protects Gaetz or Epstein network
-“5G causes COVID” softens insistence on retaining local copies of data