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Maybe this has always been an ideal length save for the economic realities that this is too thin to properly bind with a decent spine, and lacks the perceived value to enter bookstore distribution at profitable pricing. Kinda like so many albums had two good songs.
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Readership for the sake of readership is the ideology of the clickbait artist :D But fwiw, in my experience readership is not a monotonically decreasing function of length. More like that overlaid with random spikes at sweet-spot length ranges, like a frequency response