A property of complex bottom-up unconscious emergent systems is that they seem to get named by a coalition of their more top-down and/or self-conscious systems. Internally, the system doesn’t even have a sufficiently integrated consciousness to choose a name.
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Three examples: Capitalism (coined by Marxists), India (coined by Greeks), Allopathy (once popular term for mainstream medicine coined by homeopaths)
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Impressionism was coined by sarcastic critics before being embraced by the artists themselves.
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This is also true of some top-down systems; the pattern I see is that totalizing systems are named by those they presume to include, but who feel excluded:
Catholicism, named by Christians not obedient to the Roman Pope (logically an empty set, per doctrine)
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