Conversation

This is going to be the summer of Brand Consolidation and Rationalization and Customer Journey Integration for me. It's going to be delightfully horrifying and cringe.
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Watching grow his empire has been very illuminating... in terms of shedding light on what I definitely don't want to ever attempt. Which is run huge 1500-person cohort courses with an army of lieutenants and a secret service and air cover from a major book project
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Even the thought of it exhausts me to the point I have to go take a nap. But there doesn't seem to be a small, snowflakey way to do online courses... I'm thinking hole-in-the-wall with styrofoam plates
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Writing is kinda really easy lifecycle-wise. You have an idea, you write it up, you put it out, whatever happens happens. Good or bad, there is no marginal effort after you hit publish. No updating, no repetition, no iterative refinement. One and done.
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