in fact one of my core beliefs as a coach is that you should think really hard about your stuff in cycles (with help if necessary) but then you've gotta go do some things out in the world and life is mostly that latter thing
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the thinking can help accelerate the cycle and get more from it, help you to test your own hypotheses better and integrate the learning.
but in most cases it's actively pernicious to devote much continual attention to this stuff explicitly
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I have considered that, except new baby brand accounts look sad.
But maybe it's less pathetic looking/feeling when you've already got a legit business, as compared to when you're starting from scratch
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It’ll pass. Just boost on main. Do it now. The longer you wait the harder it will get.
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Split them, seriously. You won't enjoy the constraints on the shitposting account, twitter will turn into a chore, and then you'll stop doing it. Death spiral. What you could do is save your full name for the pro account, and re-handle main to be fun. It's already pig latin.
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this is one reason I don't use my name to brand my projects... if I'd started a biz like yours I'd have called it something not-my-name, like slightly evil life coaching
tiago is an example of doing the integrated thing well, but you can see the cost he pays in discipline
hah fair enough. I've used Life Coach for Smart People consistently, wouldn't be weird to move that more front and center tho. lifecoachforsmartpeople.com redirects to my real name site
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Does that really work as a positive brand positioning or is it just an association, with no clear effects? I can imagine it turning off some for whom it feels a bit cringe to unironically identify with 'smart' and possibly attracting an unwanted clueless "I am smart" type
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