The eternal balancing act between backsliding half-heartedly into your comfort zone and overreaching enthusiastically into cringe zone.
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People seem to oscillate along one or the other diagonal, rarely crossing over. I’m cringe-comfort. It’s the minority diagonal. The majority swing between conservatism and moral hazard.
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The skill for cringe zone isn't to strive and do well but to control the care-dial.
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Will entrepreneurship inherently fall on the cringe side? The unknown unknowable pushes everyone attempting this into that quadrant -- usually whilst doing something in the comfort side to sustain themselves.
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I like it. Did you arrange the quadrants this way for any particular reason? My brain badly wants “what you care about” to be the top half, but maybe I’m just used to associating “up” with “positive”.



