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You need to talk about it only to the extent you need others to do things, like join you as employees or buy your stuff as customers
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If you cannot disguise what you’re doing, then as far as possible, just do it without explanation ot justification. Pave the cow[aths of conversations that ensue. Premature justification is the root of all self-owns.
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One reason I am getting into storytelling is that the best stories seem to elevate discussions without actually getting into them via an unproductive current frame.
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