Matthew Dicks could be Boyd. Extremely lucid book.
Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling https://amazon.com/dp/1608685489/ref=cm_sw_r_cp_api_glt_fabc_15MSXHCCJR4Q66A8VWWC…
Finished. This was definitely a very unusual outlier book on storytelling, albeit a narrow kind that’s arguably distinct from fiction (true life stories told by the person who experienced it, oral over written). Still, plenty of unusual insights into regular fiction.