Robert McKee is the Antoine Jomini of storytelling. No notion of strategic intuition informs the theory. It’s pure tactical prowess extrapolated to strategy via brute-force structural scaffolding.
Is there a storytelling Clausewitz or Boyd?
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I don't want to tell you because I'd be jealous if you mastered its wisdom before I did ...
... But Let The Story Do The Work by I found to be the best book on writing better stories (more how than why)
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this seems like it's about storytelling for business though?
In the same way that a particular knife is only for cutting red onions.
I found it useful for telling stories in general. It helped me see how the opening to The Flash is the greatest pitch for a show I've ever seen.
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