Just recalling that I used to read a ton of pulp adventure thriller writers as a teenager but never do anymore. Alistair Maclean, Desmond Bagley, Dick Francis, Clive Cussler, Robert Ludlum, Wilbur Smith (all incidentally available widely in India often in cheap pirated editions)
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I think pulp was consumed by comics when I was growing up - Tintin, Asterix, Archie
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I think those particular comics are from the same era as pulp. The newer stuff is much more niche and doesn't compete directly.

