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Rules 1. The mass audience is just the union of all niche audiences. 2. Normies are people whose niches you don’t grok 3. It is not possible to sound cool while reaching the mass audience 4. Things that sound cool to one niche will sound cringe to almost every other niche
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5. No niche is worth all of your attention, all niches are worth some of your attention 6. All niche truths can be approximated as mass truths 7. All mass truths are ersatz composites of 2+ mutually blind niche truths 8. All mass truths will be invisible to some niches
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9. Every niche truth is bought at the cost of blindness to some mass truth 10. Niche truths get more untrue over time on average 11. Mass truths get more true over time on average 12. In the short run, only niche truths matter, in the long run only mass truths matter
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