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Market intelligence is such a weird lemon market. A bunch of shady $2000-$5000 reports by a wide variety of small-time outfits with a median credibility level of “sketchy.” There is very little aggregation. Most represent between $50k-$250k worth of analyst labor.
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The market is ripe for some sort of disruption. At like $50-$500, I’d probably be willing to buy several reports. Right now I rely on either free summaries or bootleg copies. Ideally, I’d pay like 5k/year for say 15-20 reports of reliable quality.
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Larger companies do buy them. They’re good fodder for pitch decks, but I think the hain use case is demand forecasting, budgeting capacity planning and internal pitching of projects.
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Absolutely agree with this. The MIT Atlas of Economic Complexity is far superior in every way, we should be systematically building out the fractal dimensions of that DB with open data at different “zoom” levels (nation, state, county, city, etc).
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I found out that the business school at my local university pays for subscriptions to all kinds of market research databases and they had a computer terminal in the library reserved for the public. Not perfect, but better than forking out $1K.
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