yo why do they call it a "roadmap", a roadmap shows you roads that are already there
the artifact that shows you where roads COULD go is called a "survey"
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Businesses are cars in this metaphor, not road constructors. The roads exist. The question is which one to take and how fast to drive. Businesses that build their own roads are once in a generation, like Amazon or Tesla. Most just drive on roads already laid down.
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i'm thinking in terms of "product roadmap" à la
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Linear roadmaps are misleading without a crystal ball for seeing the future. A roadmap that recognizes the existence of risk as time goes on is more honest. But an effective PM needs to anticipate possible branches, too - and create clear criteria for following each path.
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I’m thinking of how I’ve seen people actually use the term and the associated artifacts. Most often it looks like an execution plan with dated milestones. A list of dates and stage-gates basically. What you’re calling surveying is a different type of scoping activity IMO.
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