The “razor blade” strategy (cheap handles, expensive razors) was the smartest strategy in business until Simplehuman rolled out the “expensive trash cans, extremely expensive bags” strategy.
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Yeah I have a simplehuman can too but only Hollywood celebrities and oil industry magnates buy the branded bags
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Why would anyone buy expensive bin bags? They're just polyethylene bags surely?
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Polaroid Land Cameras were the highest rung on this ladder: very cheap camera, extremely expensive film packs for which there were no generic substitutes.
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That’s different though. It was a unique camera that was had no comparable anyway. The pricing was a function of unique technology rather than business model.
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