When big solutionist energy sources decline, cultural producers often try to tap into problemist energies instead — the energy fields around institutions built around big problems. This is almost always a mistake. You don’t get energized by such fields, you get captured by them.
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Staying plugged in beyond domestic walls will be fairly painful and energy-draining in the next decade, but if you can do it, it’ll be like buying into a cultural options lottery. You’ll have a shot at doing something that finds a place in a 2020s New Lost Generation canon.
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To bring it back around to my own writing, despite a weird second wind for the Gervais principle, riding a second wind for The Office, I think 80% my old writing is no longer relevant. It’s too 2010s. I was aiming for “timeless” at the time, but turns out there’s no such thing.
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Time, as it turns out, is too deeply woven into the fabric of reality for anything to escape it. At best you can hope for something to be periodically fashionable again, or worth resurrecting/transposing to new keys for new times. A classic is just a historical-seasonal fashion.
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End of conversation
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