Why am I suddenly hearing so much about in-and-out burger and why are their long lines a thing?
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The big food diff are In and Out's fresh produce and meat. Nothing frozen or sitting in a box before order.
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InO is definitely not premium mediocre. Their burgers are genuinely some of the best around, and completely unbeatable from a price quality ratio perspective
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Perhaps the only place which has better burgers in the same smash style is Super Duper, which is more than twice the price.
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I see. So what do you call it when it has a premium core but it's still just a fast food burger?
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Ah makes sense. Premium premium
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No. Just being good doesn’t make it “premium”. A double double is like an NYC street dog: delicious but not premium. True premium means, “the poor can’t get it.” Premium mediocre means, “the poor might be able to buy it, but they don’t *get* it.”
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Bible quotes on the packaging count then?
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The peripheral part of the premium mediocre concept never really stood out to me before. Put this way it has some resemblance to hipsterism, where they try to include the artisanal nature of production in the value of the product.
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I am not sure if this would apply to InO but it would definitely apply to Shake Shack, Bareburger etc. Its all about concretizing the rare experience of having some of your favorite american classics with premium ingredients. You should feel happy and grateful to eat there.
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