Why am I suddenly hearing so much about in-and-out burger and why are their long lines a thing?
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Oh I was thinking Mcd was mediocre, and In-N-Out added a little veneer of premium
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The trick to applying the concept is that the premium element has to be peripheral. So instead of a better patty than McD burger, if for eg they had slightly thicker napkins or a cooler looking container, that would be PM. Here they appear to have improved the core.
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