This is my art of longform course. I need about 2-3 weeks uninterrupted time to record a 2x expanded version covering all this new stuff, but haven't been able to find the time. I don't think I'll have the time to run a live cohort, which would be ideal. https://ribbonfarm.teachable.com/p/the-art-of-longform …
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My unsolicited top-3 advice items: 1. Stay the course focusing on writers over readers 2. Avoid cross-promotion 3. Build more individual writer branding tools and push tech into the background. Avoid temptation of making the platform the brand.
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Basically the product would benefit from being more product-driven. True north is not NYT but WordPress. Deeper, more feature-ful product, more customizable for all. Definitely do NOT create 2 classes of writers (rating system is fine, different feature sets starts to get dicey)
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tldr of strategy recommendation for substack: commoditize your complement, ie writers to the tune of 90% but not 100%. Putting all writer brands on an equal level playing field instead of creating *feature* tiers for bluechecks is the key to being a good platform.
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There is no royal road to geometry There is no special iPhone for special people, everybody gets the same price points. No special substack for special writers. But fee tiers for ++ services are okay. Like the extra fee for own domain mapping.
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This is possibly a problem for history-completist readers, but is frankly not a big deal for me. I'd be fine with most of my content just vanishing into random blackholes so long as I've gotten what I want out of creating it.https://twitter.com/EricRichards22/status/1328812337785081857 …
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