brrrcore: the thing that goes brrr, assuming it exists, when you remove deadening constraints, complexity, ornamentation, and superfluity from a thing, and distill the rest to it’s essence. The id or kundalini of the thing. For eg, the tweet is the brrrcore of the blogpost.
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brrrcores are pure and unstable. Unstable positive feedback loops at the heart of anything that shows signs of exponential aliveness. The (auto)poiesis principle animating it. Getting to the brrrcore is the essence of any alchemical pursuit. Eg Network effect in product adoption.
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Once the brrrcore is uncovered and allowed to energize itself, you can gradually add back the “impurities” you threw away while looking for it.
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Eg. a blogpost isn’t working. You throw away the headline, all the pipe laying and hedging. Unbury the lede. Then tweet it to test the brrrcore quality. Tweak and test till it goes as brrr as possible. Then add back everything you threw away.
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I’ve written a few of my bettrrrrr pieces in recent years this way. Like premium mediocre and internet of beefs.
brrrcore in writing is related to the idea of daemon I used in my longform course but not the same. Every brrrcore is a daemon but nit vice versa.
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Currently investigating the brrrcores of other things. Like I think 3d printing is the brrrcore of modern making and possibly all hobbies. Touches everything if you let it.
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