Main thrust of the thread aside, disassociating virtue from the cheapest thing bothers me.
It is a virtue to prioritize having your own house in order. Too many buy free-range eggs and then claim they can't make ends meet.
Kindness at the expense of others.
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The cynical view is few people care to do more than virtue signal. 80% want the cheapest thing, screw how their virtue is perceived. Of the remaining 20%, 16% only want to signal care, not pay for actually caring. Leaving only 4% who actually care. I don’t think this is true.
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