I’ve noticed a product development ethos creep into writing in the last few years. Essays that are “produced” like a book or movie rather than merely written. It’s like people are thinking in terms of target market, focus groups, concept, design, development, execution, launch...
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Feels like hardware acceleration in chips, where software functions get absorbed into specialty circuitry. Hardware = basic old-fashioned essay Software = dynamic thinking enabled by a piece of text Hardware acceleration = automate the thinking and put it in the text
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Example: Old-fashioned essay: a personality model that suggests an obvious typology that you informally apply Product-style essay: embed a personality test and maybe tweak the presentation based on responses
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we're also taking a product approach to "thinking with data" at http://observablehq.com I also use roam and it's a pretty different use case. much more focused on expressing ideas via code but shipping it as article
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