I haven’t believed in the meme theory of outcomes since Dukakis and the tank. Closest to believable was maybe Ted Cruz eating a booger.
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They’re not meant to change outcomes; they’re twigs in the stream
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Is the outcome the same outcome if the memorialization is different?
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Bernie has a bird to sell you.
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Did the Dean scream actually sink his campaign?
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Once the meme goes viral, the waveform collapses. Schrödinger's gorilla.
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Serious answer: I'm pretty convinced they're ex post facto, signs that a turn, shift, or change has occurred. Cf. George Bush and motor voting, the Dean Scream, "fuzzy math," etc. Pope: "What oft was thought, but ne'er so well express'd."
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In some ways this is the description/prescription paradox that I have spent too many hours of my life puzzling over. By drawing a circle around Some Thing, the thing becomes animated and henceforth almost sentient.
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if it changes cognition filters, it changes outcome (seriously surprised you even think about it
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One of the most memorable pre-meme moments in presidential debate history was actually in a vice presidential debate. Lloyd Bentsen to Dan Quayle, "Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mine. Senator, you're no Jack Kennedy."
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Bentsen's ticket lost.
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