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"truth in decarbonizing" -- meaningful and honest book-keeping practices that track how much carbon your product or service is actually removing from the economy relative to the likely alternatives... even without fraud, these comparisons are REALLY hard to model and make
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How do you allocate upstream carbon with multiple products? Tough problem with no unique solution. But at least with a consistent methodology you can make comparisons. But across completely different supply chains?
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Agreed. Most companies are nowhere near the ability to *track* this. I have come across a handful that do amazing things like survey their users continuously, to track avoided emissions. This + continuously updating LCAs is the holly grail.