This is true. Our explicit advice to writers is make your best stuff free. Paid subscriptions unleash writers. With Substack, they can get reach *and* the ability to go deep with the truly interested.https://twitter.com/Austen/status/1305164174637506561 …
But the whales aren't starting from scratch. In a sense you're mining the fossil fuel of existing reach built up on mass media. My alt advice for newbies would be to make a lot of the best stuff free initially, but then slowly start building long-arc premium paywall content.
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High quality one-offs are still probably best to make free, but if you want to pursue threads across n>3 issues, probably not.
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This is pretty close to how I think about it. We say make your “best” stuff free as shorthand, but we actually mean make your most accessible stuff free. Go deep in the paid stuff.
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