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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

Conversational account. For work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian. IKEA builder.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Hamish McKenzie‏ @hamishmckenzie Sep 13
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      Hamish McKenzie Retweeted Austen Allred

      This is true. Our explicit advice to writers is make your best stuff free. Paid subscriptions unleash writers. With Substack, they can get reach *and* the ability to go deep with the truly interested.https://twitter.com/Austen/status/1305164174637506561 …

      Hamish McKenzie added,

      Austen Allred @Austen
      One thing I misunderstood about writing moving to subscription is I thought all the good stuff would be locked behind paywalls. My experience thus far has actually been the reverse; it’s a freemium model with the best stuff for free to drive interest for the paid stuff.
      1 reply 0 retweets 37 likes
    2. Venkatesh Rao‏ @vgr Sep 13
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      Replying to @hamishmckenzie

      It's good for creating market making, but long-term it's not entirely healthy because it encourages status-loaded micro-patronage motives over less loaded transactional motives. There's a reason restaurants don't give you free steaks and charge for the bread and water.

      2 replies 0 retweets 7 likes
    3. Chris Best‏ @cjgbest Sep 13
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      Replying to @vgr @hamishmckenzie

      Because can’t feed one steak to a million people

      1 reply 0 retweets 0 likes
    4. Venkatesh Rao‏ @vgr Sep 13
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      Replying to @cjgbest @hamishmckenzie

      You can't feed one quality article to a million people either :D Mass media needed advertising and the chokepoint of the printing press to sustain it. The broader the target audience, the more you have to give up on precision of what you want to say, and to whom.

      1 reply 0 retweets 2 likes
      Venkatesh Rao‏ @vgr Sep 13
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      Replying to @vgr @cjgbest @hamishmckenzie

      I understand where you guys are coming from. The model you recommend and get behind officially is the best one for the droves of refugees abandoning mainstream journalistic media. But what's good for the Big Head is not necessarily good for the Long Tail.

      10:10 AM - 13 Sep 2020
      1 reply 0 retweets 0 likes
        1. New conversation
        2. Venkatesh Rao‏ @vgr Sep 13
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          Replying to @vgr @cjgbest @hamishmckenzie

          But the whales aren't starting from scratch. In a sense you're mining the fossil fuel of existing reach built up on mass media. My alt advice for newbies would be to make a lot of the best stuff free initially, but then slowly start building long-arc premium paywall content.

          1 reply 0 retweets 0 likes
        3. Venkatesh Rao‏ @vgr Sep 13
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          Replying to @vgr @cjgbest @hamishmckenzie

          High quality one-offs are still probably best to make free, but if you want to pursue threads across n>3 issues, probably not.

          1 reply 0 retweets 1 like
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