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This is true. Our explicit advice to writers is make your best stuff free. Paid subscriptions unleash writers. With Substack, they can get reach *and* the ability to go deep with the truly interested.
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One thing I misunderstood about writing moving to subscription is I thought all the good stuff would be locked behind paywalls. My experience thus far has actually been the reverse; it’s a freemium model with the best stuff for free to drive interest for the paid stuff.
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It's good for creating market making, but long-term it's not entirely healthy because it encourages status-loaded micro-patronage motives over less loaded transactional motives. There's a reason restaurants don't give you free steaks and charge for the bread and water.
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