Still trying to make up my mind whether the drift towards artisan, individually hand-crafted essays is a supply-side speculative trend/wishful writing, or a demand side trend from readers who want a more premium/custom reading experience over commodity mass-content sausage 
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Ie is it refugees from Brooklyn and typography nerds in Berlin writing for each other? Or are people beyond those circles reading this stuff instead of Medium dreck?
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Replying to @vgr
thinking in the logic of the marketplace is a bit self defeating and cynical - maybe there are just lots of people who have noticed there’s something worth saying, and a lot of people interested in new perspectives on things
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Replying to @richggall @vgr
Whenever anyone mentions “Berlin” or “Brooklyn” I assume they’re using a lazy shorthand for a generation they don’t really understand
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It’s not a generation, it’s a set of places with a particular subculture that spans an age range of 22-45
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