Still trying to make up my mind whether the drift towards artisan, individually hand-crafted essays is a supply-side speculative trend/wishful writing, or a demand side trend from readers who want a more premium/custom reading experience over commodity mass-content sausage 🤔
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Ie is it refugees from Brooklyn and typography nerds in Berlin writing for each other? Or are people beyond those circles reading this stuff instead of Medium dreck?
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Substack is doing a fine job threading the needle allowing writers to lick either the content sausage (though premium) side of the game or the artisan side.
I’d say 2:1 odds in favor of it being an ingroup subcultural thing.
I’m definitely sausage-side myself.
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Roam is the one piece of what I’m doing that’s not on the content sausage side, but even if it becomes possible I’m not sure I’d want to make it public. It’s lab notebook and encyclopedia style content.
I do like content sausage, but it’s definitely undergoing its own evolution
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How do you feel about the idea that those people who can discern authenticity from strategic communication seek out authenticity. The platform matters a fair bit, but I think the author’s intent is the primary factor.
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There's probably a little "if you build it they will come" in there that's hard to calculate.
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