11. 100 Micro Predictions
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Secular shifts:
Maskchic
Fat households
Dedensification
2x WHM
0.5x business travel
Virus-limited economics
Last-mile automation
Suburban dark kitchens
Dumbwaiters
Healthcare deregulation
Premium mediocre —> disaster hedonism
Domestic cozy —> hardcozy trad
Deconsumerization
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