I'm extremely pleased with my coffee-consulting 4 waves analogy in this issue of @artofgig
Dunno how I didn't see this before. Now I can't unsee it.https://twitter.com/artofgig/status/1301636224977756161 …
See Lords of Strategy by Walter Kiechel. McKinsey existed but didn't really start strategy practice as a consulting function until BCG made it a thing. They were more ops wonk grunts or something.
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LOL well it depends on your definition of 'consulting' I suspose. My reference is The World's Newest Profession, which is VG: https://books.google.co.uk/books?id=9SJKYmkfvt8C&printsec=frontcover&dq=the+world%27s+newest+profession&hl=en&sa=X&ved=2ahUKEwiio4-6ic7rAhXD-KQKHRZDBSsQ6AEwAHoECAIQAg#v=onepage&q=the%20world's%20newest%20profession&f=false … https://www.amazon.co.uk/Worlds-Newest-Profession-Management-Consulting/dp/0521757592 …
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...one of the beauties of 'consulting' is that I might barely consider strategy consulting legit, and you might barely consider ops consulting legit - despite, or perhaps because of, both being rather interested in 'the subject' shrugging shoulders emoji
End of conversation
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