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You know those late night home-shopping network type ads showing people getting theatrically frustrated with ordinary non-problem tasks like writing with a pencil and breaking the ti-, the shaft, stabbing themselves etc, so they can sell you Super Krazy Wonder Pencil™...
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...($19.95, but if you call in the next 20 minutes you get a second Super Krazy Wonder Pencil ™ absolutely free.... but wait there’s more, they’ll also throw in a genuine faux-leather travel case, Super Krazy eraser, a 4 oz bottle of white-out, a $179 value)...
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One of the foundation stones of America. 7-step sales process I think it’s called. Honestly should be taught in school (to recognize when it’s being used on you, and perhaps to deploy if you’d like to get real results)
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