And don't underestimate the factor that many people are having 3 simultaneous realizations: 1. There IS an alternative to X 2. They can master the skill for X 3. They actually like alt to X better Preferences are shifting, not just habits.
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So a key mistake you will be tempted to make is to interpret the shift through just one values lens. Do that and you'll be disappointed. Maybe 70% of the shift will align with climate action, but 30% won't and you'll be tempted to knee-jerk fight that or eliminate it as noise.
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The changes are at what I call the log level, and are a shift in phenomenology of lifestyle variety at population scale. Supervening narratives will necessarily reductive. The idea of supervenience is good to get comfortable with for thinking this through https://en.wikipedia.org/wiki/Supervenience …
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People's habits are changing --> their identities are changing --> how they fit into any story you craft will change
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