Some big second-level things already happening. Secular shift towards WFH for example, is a key enabler for locking in many of the new habits.https://twitter.com/vgr/status/1296130746130653185 …
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So all the business process skills that businesses learned in the last 40 years -- outsourcing vs. insourcing, build vs. buy etc. and unwittingly taught a lot of their employees, are now being applied at scale in homes.
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All these are kinda good from the pov of a lot of values/mission-driven perspectives (climate, sustainability, retreat from financial productivity/yield as the driving legible metric of the economy), but it is important to note that it doesn't actually "belong" to any mission.
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So a key mistake you will be tempted to make is to interpret the shift through just one values lens. Do that and you'll be disappointed. Maybe 70% of the shift will align with climate action, but 30% won't and you'll be tempted to knee-jerk fight that or eliminate it as noise.
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The changes are at what I call the log level, and are a shift in phenomenology of lifestyle variety at population scale. Supervening narratives will necessarily reductive. The idea of supervenience is good to get comfortable with for thinking this through https://en.wikipedia.org/wiki/Supervenience …
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People's habits are changing --> their identities are changing --> how they fit into any story you craft will change
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End of conversation
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