Conversation

Show replies
Replying to
you also need to keep in mind the total subscriptions you have and not just the delta. simplest measure is unsubs / existing user base.
2
Replying to
In mobile games we count churn as “% of players who played in period N but not period N+1” for whatever time period you care about. Tracking that separately from new players is important if different time cohort spend/behave differently, which they do for us
1
Replying to
Isn't that just (Ever Subscribed)/(Currently Subscribed)? I'd argue you're probably interested in survival functions, s(d, t) = P(unsub by t+d | sub at t). You could maybe get at it with (unsubs last month)/(active subs last month) for some notion of active.
1