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A pretty substantial number of people take it totally seriously as a New Age-ish religious practice—hence, "what's the conversion pipeline?". When people start using a belief system to sell weight loss formulas, it's past larping IMO.
Is this different from the Wicca fringe that’s always been around? Feels more tv/fiction/Harry Potter derived
it feels substantially more cohesive to me, and it does seem to have more of a mass appeal. religion as fandom. It also seems like it thrives on a new kind of context-collapsed online space, where people don't realize that none of it existed until very recently.
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a thread, because everyone is confused.