There’s something like “starter” motivation though. Many entrepreneurs start out with chip-on-shoulder motives, like wanting to prove their worth to some bully who punched them at age 8. But the good ones eventually graduate to wanting the actual thing they’re building.
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Incompletion typo in tweet 2. Should read “because under or overshooting what you seriously want kills motivation”
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A big part of locking on to motivationally sustainable goals is learning to quit unsustainable ones. This means taking “not feeling it” feeling seriously. It’s almost always a necessary and sufficient reason to quit. Or phone it in at bare minimum if you can’t quit practically.
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Emotional fail fast heuristic. Sometimes this is misleading, but usually there’s something off internally. And often externally as well (missing information, felt but unarticulated risk, etc) Move fast and break things. Feel fast and break goals. Crash early, crash often.
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Sometimes you can name the reason for quitting (eg “afraid”) and that itself can supply a new motivation for doing it (“build courage”). But then you’ll do it differently. Like running at the high risk part instead of navigating around it wondering why you’re doing it at all.
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