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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

Conversational account. For work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian. IKEA builder.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Venkatesh Rao‏ @vgr Jun 30
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      AH YES I recall one of the phrases. Problem aestheticization. Instead of solving a problem, you make it look prettier. Many grifts are based on problem aestheticization. It's literally palliative to sensory trauma. It's like painting a house but billing the cost of the house.

      1 reply 12 retweets 120 likes
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    2. Venkatesh Rao‏ @vgr Jun 30
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      Problem aestheticization is a great way to construct a grift because it at once presents a cheap thing to sell, and a clear audience that will buy. There are 2 kinds of people concerned by a problem. People concerned about consequences. People concerned about ugliness.

      1 reply 15 retweets 72 likes
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    3. Venkatesh Rao‏ @vgr Jun 30
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      The thing is, people concerned about the consequences of a problem going unsolved tend to investigate and think through boring, wonky, solution options. You do NOT want these people if you're a grifter. You want those emotionally traumatized by the *symptoms* of the problem.

      1 reply 16 retweets 76 likes
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    4. Venkatesh Rao‏ @vgr Jun 30
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      If you're a woke grifter working in the racism market, you do NOT want to focus on say incarceration rates because that problem is literally locked away out of sight. There is no opportunity to aestheticize the problem. You want to focus on say casting decisions in hollywood.

      4 replies 10 retweets 120 likes
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    5. Venkatesh Rao‏ @vgr Jun 30
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      Aestheticization of a problem immediately soothes the emotional trauma of those who can't deal with ugliness. But will they buy the bullshit non-solution? Yep. They are also the most likely to be values-based idealists who will stan causes with beautiful performative actions.

      2 replies 7 retweets 53 likes
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    6. Venkatesh Rao‏ @vgr Jun 30
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      Aestheticization, performance, theater, emotional trauma, values, signaling. These are all aspects of the UX design of life. The producers of grift are ideological UX designers. The consumers of grift are people acutely sensitive to the sensory presentation of problems.

      1 reply 9 retweets 74 likes
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    7. Venkatesh Rao‏ @vgr Jun 30
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      Ultimately what you're selling as a grifter is a self-image as an integrated, good person who has agency and exercises it wisely and morally. The buyers are precisely people who both lack that self-image and not inclined to poke beneath surface appearances.

      1 reply 9 retweets 84 likes
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    8. Venkatesh Rao‏ @vgr Jun 30
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      Note: this is not exclusively restricted to sensory beauty. Certain kinds of abstract beauty work too. You can aestheticize a problem with beautiful spherical cow economics, and paper over the problem with lovely infographics and chartporn. That's aestheticizing a problem too.

      2 replies 4 retweets 57 likes
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    9. Venkatesh Rao‏ @vgr Jun 30
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      Wonky investigation of the good sort is invariably very, very ugly. The data is a mess. The graphs are underwhelming, there is a messy mix of anecdote and tenuous trends. There is need for a good deal of repeated digging and refinement and ugly data dumpster diving.

      1 reply 8 retweets 60 likes
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    10. Venkatesh Rao‏ @vgr Jun 30
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      Covid is a GREAT example of problem that presents opportunities for both kinds of grifting. Sensory-aesthetic grifting: dumb-ass designs restaurants with beautiful perspex partitions, mask chic. Abstract grifting: endless pretty chart porn of case counts.

      1 reply 4 retweets 57 likes
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      Venkatesh Rao‏ @vgr Jun 30
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      I'll end with a small mea culpa. Yeah, a lot of what I do is also a bit of a grift. I aestheticize problems by finding pretty turns of phrase around which to build satisfying appreciative discourses. But in my defense, I'm ironic about it, and don't make much money off it.

      2:01 PM - 30 Jun 2020
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      • cytotoxic masculinity Fire Mike McCarthy INVEST IN SAFETY = DEFUND THE POLICE Sean Blakey Mike Craft Michael Jelly Done by Forty Wafflemonger and The Toad Corn Woman 🌽
      10 replies 3 retweets 95 likes
        1. Venkatesh Rao‏ @vgr Jun 30
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          Bonus: South Park S11E7 Night of the Living Homeless has a great joke about problem aestheticization. Can't find a clip, but here's the script fragment. "We could give the homeless all designer sleeping bags and makeovers. At least that way they'd be pleasant to look at."pic.twitter.com/uugmtYXG38

          8 replies 3 retweets 69 likes
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        1. New conversation
        2. visa is working on his ebook‏ @visakanv Jun 30
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          be slightly grifty

          1 reply 1 retweet 17 likes
        3. visa is working on his ebook‏ @visakanv Jun 30
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          pic.twitter.com/KxuMEHFT2c

          0 replies 0 retweets 6 likes
        4. End of conversation
        1. Michael Buckley 🇨🇦‏ @michaelabuckley Jun 30
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          If I am not for myself, who will be for me?

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        1. of arms and the devilman i sing‏ @swimming_blerd Jun 30
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          this sounds like the fate of everyone railroaded into Public Intellectualism tho

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        1. AJ‏ @cavepainting Jun 30
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          We are all grifters at some level. Grifting comes into play in any influencer/strategy type role that is one or more levels of abstraction above the real plane where things are built, sold, or used.

          0 replies 0 retweets 0 likes
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        1. AJ‏ @cavepainting Jun 30
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          Intellectualization of things is a delightful indulgence especially in these times and we need it. Life will be boring without the labeling, framing, and preening.

          0 replies 0 retweets 1 like
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        1. Chuck Beretz‏ @ChuckBeretz Jun 30
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          pic.twitter.com/KjiskvEfms

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        1. Xssory‏ @xssory Jun 30
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          please spend my subscription money grifting about grifting in an Art of Gig entry :)

          0 replies 0 retweets 3 likes
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        1. interminable schizophony‏ @Gluefactoryltd Jun 30
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          Mark Zuck seems like king of grifters now. “Connecting the world, allowing all speech” is actually revealed to be “protect and grow ad revenue” as FB finally starts banning extremist content in the face of advertisers leaving

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