Came up with a useful term: intent collapse.
Context collapse is salvageable. Intent collapse is not.
If people start to believe you’re aiming at something different from what they thought, you’ve lost them.
Behavior: what you actually hit
Context: what it looks like you were aiming at
Intent: what you prove you were actually aiming at
What you miss matters more than how wide off the mark you were
I've been thinking about smth analogous to it; the willingness to deploy/believe obvious lies as motivation. "Spend more time with family", "our incredible journey", "[thing I have naked self-interest in] is vitally important for [fashionable constituency]"