Came up with a useful term: intent collapse. Context collapse is salvageable. Intent collapse is not. If people start to believe you’re aiming at something different from what they thought, you’ve lost them.
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Behavior: what you actually hit Context: what it looks like you were aiming at Intent: what you prove you were actually aiming at What you miss matters more than how wide off the mark you were
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Replying to @vgr
I've been thinking about smth analogous to it; the willingness to deploy/believe obvious lies as motivation. "Spend more time with family", "our incredible journey", "[thing I have naked self-interest in] is vitally important for [fashionable constituency]"
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Replying to @mseebach
Euphemisms aren’t exactly misdirections though since everyone can see through them
10:21 PM - 29 Jun 2020
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