Came up with a useful term: intent collapse.
Context collapse is salvageable. Intent collapse is not.
If people start to believe you’re aiming at something different from what they thought, you’ve lost them.
Behavior: what you actually hit
Context: what it looks like you were aiming at
Intent: what you prove you were actually aiming at
What you miss matters more than how wide off the mark you were
I imagine this combines nicely with personality types of ready/aim/fire vs ready/fire/aim. RAF types might judge others more harshly for intent than RFA types, since everyone assumes others are like them.