Came up with a useful term: intent collapse. Context collapse is salvageable. Intent collapse is not. If people start to believe you’re aiming at something different from what they thought, you’ve lost them.
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Interesting observation. I'm testing it against current UK political situation. There's a new leadership group clearly intent on going somewhere radically different, but quite where is difficult to tease out from midst all the "feints and misdirections".
Thanks. Twitter will use this to make your timeline better. UndoUndo
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