Came up with a useful term: intent collapse. Context collapse is salvageable. Intent collapse is not. If people start to believe you’re aiming at something different from what they thought, you’ve lost them.
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This is basic in short term adversarial domains like sports, war, and stage magic. Feints and misdirections and stuff. But it’s not basic in long-term cooperative domains like business leadership. Disguising real intent gets hard longer term and under presumption of cooperation.
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I imagine this combines nicely with personality types of ready/aim/fire vs ready/fire/aim. RAF types might judge others more harshly for intent than RFA types, since everyone assumes others are like them.
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Nice point
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Knowledge of the true target matters far more than any part of the result (hit or miss) since the mark is the best predictor of subsequent marks
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I've been thinking about smth analogous to it; the willingness to deploy/believe obvious lies as motivation. "Spend more time with family", "our incredible journey", "[thing I have naked self-interest in] is vitally important for [fashionable constituency]"
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Political "spinning" turned this into an art-form. The default style of corporate communications is to gaslight customers that a change that nobody asked for is actually an amazing improvement.
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