I’d *much* rather work with clients on tech roadmaps, org structure, product vision, innovation management, market modeling, branding/positioning, OODA loops... all the fun stuff. The growth of this other stuff almost makes me want to quit consulting and bet on writing full-time.
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I still might. If I find myself spending more than 30% of my time helping clients navigate this stuff, it’ll be time to quit. And possibly invest in a bunker or sailboat.
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The enterprise today is where internet culture was in 2013: on the cusp of descent into internet of beefs madness. If you thought that shit has been toxic in the 7 years since, wait till we get to the intranet of beefs. It will be utterly awful. I’m seeing 2013-level signs now.
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In 2013 I underestimated both speed and magnitude of the internet of beefs exploding and shaping mainstream public life. I don’t want to make a similar mistake with the enterprise edition. We haven’t yet had the enterprise edition of something like gamer gate. Let’s try not to.
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Covid is a HUGE shock to the business world and has accelerated the reckoning with this stuff. Soon, like in 1-2 years, the window of opportunity to do the right things (cut bullshit out of jobs) will close. Not only will only wrong solutions be available, they will be mandatory.
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Covid is to the private/business world what Trump was to the public culture war: a virus that precipitates cascading rapid change in the environment as pent-up dams burst. If you’re a BTFSTTG happy at the prospect you’re either rich or an idiot. Possibly both.
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To survive Trump we went cozyweb.
The corporate intranet is the OG cozyweb.
What are you going to do when it goes up in flames?
If your title is VP or higher it’s your job to answer that question.
If the answer saves bullshit jobs it’s the wrong answer.
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I’m going to refer back to this thread in 2024. If I’m right — and I hope I’m not — the business world will be in as much of a meltdown by then as the public world was in 2017. Those who saw it coming and acted in time will see their businesses/orgs survive. The rest will die.
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The reason such books don’t get written is that it is so draining to actually deal with this stuff that only shit books like white fragility or hillbilly elegy get written

