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Between the subconscious recognition of abject failure and its first admission, all the interim is like a phantsma or a utopian dream with apologies to Shakespeare
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This is something I’ve slowly and painfully gotten better at over the years. Pulling the plug early. Telling apart keeping a real option alive versus propping up failure because you don’t want to admit defeat or hurt someone invested in it. Do not prop up a failing thing.
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The difference can be very subtle, but an option worth keeping alive is usually cheap. Like a nice domain name cheap. Big prop up effort is not option cost. It’s denialism.
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