Homes: whether you rent or own, they are the worst startup idea ever, but somehow the most popular.
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Homes are the only wealth accumulation medium that a middle class person can fully control. Everything else is pooled with other people or institutions.
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except in san franscisco where local little petty dictators control your home
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For most it is easy to grasp all aspects of business model canvas for their homes: product, marketing, revenue, customers, cap ex, op ex, depreciation. Served by a healthy body of consultants.
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