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QA: Quality Assurance IA: Imagination Assurance I find I’m unable to commit to any project at gut level until it has sufficient imagination in it. Pre-commitment iterations = kicking an idea around = seeking the X factor. IA is a pre-commitment check, QA is a pre-release check
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Is IA also a transition trigger from an appreciative mental model to a manipulative mental model? Just thinking about your last essay
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