It’s a sad story... he clearly works far harder than most who live off rents, but it’s hard to conjure up much sympathy for a business that combines this level of non-essentialness with this level of risk. All his ideas rely on foot-traffic the way all mine rely on the internet
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If you’re doing your best thinking to survive and reality still gets inside your OODA loop and trips you up... that’s an honorable stumble and I can respect that. I’d vote for a bit of a communal bailout for you. It’s conscious cognitive free-riding that I have a hard time with.
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To be fair to inflatable house guy, I can’t tell from the story whether he was giving it his honorable best shot in terms of thinking-input or not. I’ve met many like him, with a good eye for basic arbitrage based businesses and a very narrow kind of transactional thinking.
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I guess in Darwinian terns, cognitive free riding is like being a niche colonizing species rather than a generally adaptive one. Which also explains why I dislike “find your niche” business thinking. Niche thinking is for insects.
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