If brides can choose from enough options, they'll rent their wedding dress instead of buying
Extend this idea as far as possible
If we build:
a) an index of everything in the world
b) instant payments
c) shipping from anywhere to anywhere
Then we can reach minimum viable stuff
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With a large inventory to choose from at reasonable prices, a growing number of brides are now in fact renting their wedding gowns online. But for the reasons Ms. Dulski described, such rentals wouldn't have been practical in 1997.
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